As Georgia was trouncing Missouri in a Southeastern Conference football matchup Saturday, a banner touting the slogan of the moment appeared in the sky over Athens, Georgia.

“Let’s Go Brandon,” read the banner, giving anyone in the stands rooting for Missouri something to look at other than their team during a 43-6 loss to the Bulldogs.

At the end of the banner were the words “Join Gettr.com,” a new social media platform whose website says it was “founded on the principles of free speech, independent thought and rejecting political censorship and ‘cancel culture.’”