Longtime Sidekick 'Bo Snerdley' Reveals Secret of Rush Limbaugh's Success

The iconic voice of Rush Limbaugh no longer graces the airwaves, but the broadcaster’s legacy lives on in a new book by his longtime sidekick.
James Golden, known on air as “Bo Snerdley,” spoke to The Daily Signal about the man he worked alongside for 30 years. Golden recently published a book about Limbaugh, “Rush on the Radio: A Tribute from His Sidekick for 30 Years.”
Golden, who served as Limbaugh’s call screener, recounted, “You had people that depended on him to help guide them through when they were feeling badly about where the country was at a particular moment. We had a regular reoccurring theme amongst some callers, ‘Rush, is it time to panic yet?’ ‘No,’ he would say, ‘No, there isn’t.’”