A new commercial from Pfizer characterized young children who participated in the COVID-19 vaccine trial as “superheroes.” The controversial commercial from the multinational pharmaceutical and biotechnology corporation has been described by some as “creepy” and “propaganda.”
On Monday, Pfizer released an ad on its social media accounts with the caption: “Superheroes come in all sizes. Watch as real kids express thanks to their superheroes; the 5-11 year old #Covid19 vaccine clinical trial volunteers. We’re incredibly grateful to the trial participants and their families.”
The commercial from Pfizer features young children wearing makeshift superhero outfits. The video is narrated by a child who says, “All of us want to be superheroes, and the most important heroes are those that help others.”
