A Drop in Trump Popularity Could Tank Truth Social, Says Company Backing App

The company funding Donald Trump’s social media app Truth Social warned that the company could suffer if the former president’s approval wanes.

Digital World Acquisition Corp, the blank-check company that agreed to merge with Trump Media and Technology Group, said in a filing Monday that it believes that a shift in Trump’s approval ratings could hurt the company’s profitability. Trump’s popularity is being tested anew following the FBI investigation of his Mar-a-Lago residence.

“While TMTG believes there is sufficient demand for a true free speech platform, the image, reputation, popularity, and talent of its Chairman, President Trump, will be important factors to its success,” the filing states. It then pointed to a Hill poll from March 2021 alleging that only 30% would want to use a social media app connected to Trump, as well as an October 2021 New York Post poll noting that over 60% of Republicans would use such a platform.