During her last week as press secretary, Jen Psaki sold the legend that Joe Biden invented the term “ultra-MAGA” because he wanted to tack “a little extra pop” onto his burns. But new reporting suggests it’s branding concocted by committee over a period of months. Or just plain borrowed.

Like “Big Lie” or “Don’t Say Gay” over the last year or two, the phrase “ultra-MAGA” – along with descriptors like “extreme MAGA” and more – went directly from a Democrats lips to the media’s ears and pens. It became ubiquitous seemingly overnight following President Biden uttering it out loud for the first time on May 4th.

“Let me tell you about this ultra-MAGA agenda. It’s extreme — as most MAGA things are,” said Biden in a fired-up speech about the leaked draft opinion from the Supreme Court. “This MAGA crowd is really the most extreme political organization that’s existed in American history — in recent American history.”

Biden repeated elements of those remarks several times that day in the days after, and messaging from the Democrats and the White House, in general, are embracing the use of MAGA in attacks on Republicans. And MAGA was immediately on board. Donald Trump and Steve Bannon quickly adopted and embraced it as the right on social media alternated between calling it a new “Deplorables” moment and praising it as a perfect sobriquet.