Afghanistan’s Taliban rulers on Sunday began enforcing an order requiring all female TV news anchors in the country to cover their faces while on-air. The move is part of a hard-line shift drawing condemnation from rights activists.

After the order was announced Thursday, only a handful of news outlets complied. But on Sunday, most female anchors were seen with their faces covered after the Taliban’s Vice and Virtue Ministry began enforcing the decree.

The Information and Culture Ministry previously announced that the policy was “final and non-negotiable.”